It’s predicted that by 2022 the VR industry would have hit about $33.90 billion.Here are some recent statistics that prove that you can’t afford to ignore VR technology:
The main benefit of using AR and VR in marketing is that it provides value through personalized content and new business models. Savvy digital marketers have even been incorporating them in their marketing campaigns. Virtual Reality (VR) and Augmented Reality (AR) used have increased greatly in the last few years. Why Should You Care About Virtual Reality? Moreover, it’s estimated that VR will continue to create the disruption in business models becoming the next major platform shift after the web and mobile devices. These brands have been organising VR events with the help of planners like Getout Events to effectively engage their customers. In fact, several brands already use it to increase awareness, enhance engagement and improve the customer experience. The technological development and lower production costs have recently made VR more available for the marketing industry too. Altogether, VR technologies allow greater emotional intensity and provide a new layer of experience.Īs such, VR has been one of the most discussed new consumer technologies over the last couple of years. VR is also closely related to the idea of telepresence which "enables people to feel as if they are actually present in a different place or time" as well as to the notion of immersion - deep mental involvement. Further, in technical terms VR can be explained as “computer-generated simulation of a three-dimensional image or environment that can be interacted with in an increasingly life-like way by a person wearing a special headset or gloves fitted with sensors.” In this case, the “virtual” can be defined as “near”, while “reality” refers to what we experience as human beings.Īltogether, virtual reality is basically a “near-reality” or a type of reality emulation. First of all, the term virtual reality can be explained by defining both the term “virtual” and the term “reality”.
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